Drunken Noodles, When Streetwear and Thai Food Come Together

Photo By ‘drunkennoodle.nyc’ [insta]

Drunken Noodles is one of the most well-known Thai dishes, AKA (Pad-Kee-Mao). This dish claims it will get any drunkard sober after the first bite because it’s extremely spicy and enhanced by flavorful tropical herbs. However, how does this dish transform into streetwear, Drunken Noodle.NYC Streetwear?

New York City, a city, has many nicknames, with one of the most well-known nicknames being “Melting Pot.” This city has many nationalities, cultures, ethnicities, and over 800 spoken languages. Many of these different cultures and ethnicities can be seen through foods presented throughout the city.

One of the most popular restaurant nationalities is Thai. If you have visited Thai restaurants before, then you are probably familiar with Drunken Noodles, also known as Pad-Kee-Mao. It is a spicy stir-fry noodle dish consisting of chili, Thai basil, and bell peppers married in an oyster sauce-based sauce. It is prevalent and can be found in every Thai restaurant in New York. Today, Drunken Noodle (DKND)  becomes a clothing brand, Thai nationality streetwear made in New York City.

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“Food creates a story and also brings people together, regardless of nationality or skin color, to meet and be a friend. It is the best ice breaker.” Ann, the co-founder of Drunken Noodles, said, “I always recommended Pad-Kee-Mao to my international friends; it is a must-try of Thai food. The spiciness from chili, many layers of flavor from mixed tropical herbs, hot stir-fry on a wok; everything combines and becomes my favorite Thai dish.”

Ann, who spent a decade working as a purser of Air Asia airline, explained, “To me, fashion is the same as Drunken Noodles. It should be colorful and spicy. Clothing shouldn’t be a social status; it should be individual freedom. No should say a color matches a certain skin tone only; any skin tone wearing a red sweater is beautiful. I’ve always believed that.”  Bright and vivid colors like red and orange are the major colors of DKND. “I love bright colors; it’s like a sunny sky in Thailand. It’s fun and gives energy to me when I wear it.” Ann adds.

Tie-dye is a bright style that DKND cares about and a pattern that is all handmade, using a special tie-dye silkscreen. This method ensures each creation is individual and has only one piece in the world. Preto, a Visual Artist whose works were shown at the EDC music festival and co-founder of DKND says, “We want to create unique streetwear, so that’s why DKND is a handcrafted work using the classic dye method of Thailand. We wanted to imprint the original taste of Thai food into Drunken Noodles.”

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”No one can be you, and you should not be anyone; that is the core idea of DKND, and we encourage everyone to be proud of themselves. In the root of your way, have fun with it, and don’t forget to add some spices into your life.” Preto said,

DKND is not riot streetwear that encourages anti-socialism. It’s merely a handcrafted outfit brand made from love. It combines the freedom of streetwear fashion and spices from tropical countries like Thailand. Is it spicy enough for you? Well, you have to try it out.